摘要
根据江苏省296家苹果种植农户的调查数据,基于扩展的计划行为理论与多群组结构方程模型分析了农户订单农业参与行为及其影响因素,结果表明:行为态度、主观规范、感知行为控制和交易费用是影响农户订单农业参与意向的主要因素,而订单农业参与意向和交易费用又对农户的订单农业参与行为产生显著的正向影响。以农户的经营规模为调节变量进行多群组分析的结果进一步显示,相对于大规模农户而言,小规模农户的订单农业参与行为受到主观规范、交易成本和家庭禀赋的影响更大。
According to the survey data of 296 apple growers in Jiangsu province,this paper analyzes farmers’participation behavior in contract farming and the influencing factors based on the extended theory of planning behavior(TPB)and the multi–group structural equation model(SEM).The results show that behavioral attitude,subjective norm,perceived behavioral control and transaction costs are the main factors influencing farmers’willingness to participate in contract farming.Moreover,both the farmers’contract participation intent and transaction costs have significantly positive impact on farmers’contract participation behavior.Further,multi–group analysis is conducted with farmers’operation scale as adjustment variable.The results show that contract participation behavior of small–scale farmers is more affected by subjective norm,transaction costs and household endowments compared with large–scale farmers.
作者
侯晶
侯博
HOU Jing;HOU Bo(School of Economics and Management,Nanjing Agriculture University,Nanjing 210095,China;School of Philosophy and Public Administration,Jiangsu Normal University,Xuzhou 221116,China)
出处
《湖南农业大学学报（社会科学版）》
CSSCI
2018年第1期17-24,共8页
Journal of Hunan Agricultural University(Social Sciences)
基金
国家社会科学基金资助项目(17CGL044)
关键词
农户
订单农业
参与行为
计划行为理论
多群组分析
peasant household
contract farming
participation behavior
theory of planned behavior
multi–group analysis
