摘要
以长春市净月潭滑雪场等地游客为调查对象,通过问卷调查的形式获取相关数据,构建关系模型后进行模型验证与回归分析。结果显示:冰雪体育旅游消费者消费认知量表(5个条目)和消费动机量表(4个维度,15个条目)信度和效度较好;人口统计学特征中性别差异对冰雪体育旅游消费者行为不存在显著性差异,年龄和收入差异与其消费动机差异性显著;冰雪体育旅游消费者消费认知、消费动机、消费行为存在显著性相关关系,通过回归分析进一步指明其关系方向。
In this study,taking tourists in Changchun City Jingyuetan ski field and other places as ob.jects,to obtain relevant data with questionnaires,the writer constructed the relationship model and car.riedout model verification and regression analysis,the result showed that the ice and snow sports tourism consumer cognition scale(5 items)and consumer motivation scale(4 dimensions,15 items)had good reliability and validity;gender in demographic characteristics had no significant difference on the ice and snow sports tourism consumption behavior,age and income had significant difference on consump.tion motivation;consumer cognition,consumption motivation and consumption behavior had significant correlation,the regression analysis pointed out the relationship.
作者
王恒利
周文静
WANG Hengli;ZHOU Wenjing(Jilin Institute of Physical Education,Changchun 130022,Jilin,China)
出处
《江汉大学学报（自然科学版）》
2018年第2期146-155,共10页
Journal of Jianghan University：Natural Science Edition
基金
吉林体育学院研究生科研创新基金项目(YC2017007)
关键词
冰雪体育旅游
消费者消费认知
消费动机
消费行为
ice and snow sports tourism
consumer cognition
consumption motivation
consumption be.havior
