摘要
伴随着互联网时代的到来,电子商务作为一种新型营销模式,影响着社会的各行各业,不但让消费者的消费行为发生了改变,也让商家找到了更为便捷、成本更为低廉的营销运作平台。在此背景下,探索南通工艺美术产业的电商营销,对于推动该产业消费市场的转型具有重大战略意义。本文在调研南通工艺美术产业营销现状的基础上,分析了传统营销模式存在的不足并提出了南通工艺美术产业电子商务营销模式的发展策略。
With the advent of the internet age,e-commerce is influencing all walks of life,which has not only changed consumer behavior,but also enables sellers to find a more convenient and cost-effective marketing platform.In this context,this paper explores the e-commerce of Nantong arts and crafts industry,which is of great strategic significance to the transformation of the consumer market.On the basis of investigating the present situation of Nantong arts and crafts industry,this paper analyzes the shortcomings of traditional marketing mode and puts forward the development strategies for e-commerce marketing model of Nantong arts and crafts industry.
作者
张晓冬
ZHANG Xiao-dong(Jiangsu Institute of Engineering Career Technical,Nantong 226007,China)
出处
《武汉船舶职业技术学院学报》
2018年第1期48-53,共6页
Journal of Wuhan Institute of Shipbuilding Technology
基金
2016年度院级科研计划立项项目:互联网经济背景下南通工艺美术产业电商发展研究(课题编号:GYKY/2016/16)阶段性研究成果
关键词
互联网
南通工艺美术
电商
策略
internet
nantong arts and crafts
e-commerce
strategies
