摘要
通过对影响游客满意度的因素进行总结归类,研究设计了拥有38个重要因素的调查问卷,并且对来自全国各地28个省的游客进行调查,取得的数据进行SPSS软件分析。运用因子分析将38个变量进行了再次分类,提取了4个公因子,分别为景区服务、娱乐活动与购物的影响、住宿影响、餐饮影响,再用方差分析来分析人口统计学特征在满意度各方面的差异。在此基础上提出提高游客满意度的策略,以期改善重庆旅游大环境,向区域旅游发展。
By classifying and influencing factors of tourist satisfaction questionnaire designed with 38 important factors,to investigate the tourists from all over the country 28 provinces,SPSS software analysis of data obtained.Using factor analysis to 38 variable has carried on the classification again,to extract the four common factor,respectively,the influence of the scenic spot service,entertainment and shopping,accommodation,catering,to use variance analysis to analyze the difference between different demographic characteristics in satisfaction.Based on this,advances improve tourist satisfaction strategies,in order to improve the Chongqing tourism environment,the regional tourism development,improve to Chongqing tourist satisfaction.
作者
王婧
周学军
WANG Jing;ZHOU Xuejun(Chongqing Three Gorges College,Chongqing 404000,China)
基金
本文章受到重庆市教育委员会科学技术研究项目(KJ1710263)和重庆市教育委员会人文社会科学研究项目(17SKG160)共同支持。
关键词
游客满意度
因子分析
方差分析
重庆
Tourist Satisfaction
Factor Analysis
Variance Analysis
Chongqing
