摘要
随着校园文化的发展和大学生生活水平的提高,校园服装文化成为校园生活中不可或缺的一部分。校园服装文化贯穿着校园文化生活,社团协会及学生会团联等,举办活动都离不开统一的服装,不仅是工作的需要,更体现出校园各团体的自身文化、凝聚力和精神风貌。本文旨在分析大学生消费群体的生活文化,心理预期及对服装产品的需求,为线上线下校园服装市场的开拓提供理论依据。
With the development of campus culture and the improvement of college students’living standards,campus clothing culture has become an integral part of campus life.The campus clothing culture runs through campus cultural life,associations of associations and student unions and so on.The organization of events is inseparable from uniform clothing.It is not only the need for work,but also the individual culture,cohesion and spiritual outlook of the campus groups.The purpose of this article is to analyze the life culture,psychological expectation and demand for apparel products of college students’consumer groups,and to provide theoretical basis for the development of online and offline campus clothing market.
作者
陈庆炫
张义灵
周五龙
黄后杰
宁琦英
曾霞
朱留华
CHEN Qing-xuan;ZHANG Yi-ling;ZHOU Wu-long;HUANG Hou-jie;NING Qi-ying;ZENG Xia;ZHU Liu-hua(College of Physics Science and Engineering Technology,Yulin Normal University,Yulin 537000,China)
出处
《科技视界》
2018年第6期66-68,共3页
Science & Technology Vision
基金
大学生创新创业计划项目(201710606181)
广西高等教育本科教学改革工程项目一般项目(2016JGA308)
关键词
校园服装
个性化
性价比
市场潜力
Campus clothing
Personalization
Cost performance
Market potential
