摘要
互联网不仅仅是一种信息的平台,也是一种新型的渠道资源。和以前的分销渠道相比,互联网渠道具有无可比拟的优势,在渠道管控的各个环节发挥着重要的作用。互联网扩展了交易范围,有效缩短了交易时间,降低了交易成本和渠道运行费用。基于互联网环境,对分销渠道进行相关研究。从分销渠道的基本理论出发,分析互联网对分销渠道的影响;通过网络环境下分销渠道的设计,研究网络环境下分销渠道的有效管理与创新策略。
Internet is not only a platform for information,but also a new type of channel resource.Compared with the previous distribution channels,the internet channel has an unparalleled advantage:it plays an important role in all aspects of channel management and control.Internet has expanded the scope of the transaction,effectively shortened the transaction time,reduced transaction costs and channel operating costs.Based on this background,the distribution channel for the relevant research.Based on the basic theory of distribution channels,analyzes the impact of the Internet on distribution channels.Through the design of distribution channels under the network environment,this paper studies the effective management and innovation strategies of distribution channels in the network environment.
作者
苏爱阳
SU Ai-yang(Guangdong Institute of Science&Technical Information,Guangzhou 510033,China)
出处
《科技创新发展战略研究》
2018年第2期52-56,共5页
Strategy for Innovation and Development of Science and Technology
基金
广东省科技计划项目"广东省科技情报咨询在线式综合服务平台建设和服务模式创新研究"(2014B040404050)
"基于知识产权的可见光通信前沿技术动向分析及知识产权转化前瞻性研究"(2015A040405011)
关键词
分销模式
有效管理
创新策略
distribution mode
effective management
innovation strategy
