摘要
快递行业作为快速成长的行业,已成为邮政业不可或缺的重要组成部分。以安徽省快递行业为研究背景,基于SCP的分析范式,从业务发展及政策环境方面总结了安徽省快递行业的发展现状,从行业集中度、进入及退出壁垒、产品差异化分析了行业市场结构,从价格行为、营销创新及服务产品多元化分析了行业市场行为,从定性分析与因子分析两个角度分析了行业市场绩效。为制定安徽省快递行业发展战略提供参考依据。
As a rapidly growing industry,the express delivery industry has become an indispensable part of the postal service.To express industry in Anhui province as the research background,based on the analysis of the SCP paradigm,summarizing development present situation of the express industry in Anhui province from the aspects of business development and policy environment,analyzing industry market structure from the industry concentration ratio,entry and exit barriers,product differentiation,from the price behavior,marketing innovation and service product diversification analyzing market behavior,from the perspective of qualitative and factor analyzing the market performance of the industry.It provides reference basis for developing the development strategy of Anhui express industry.
作者
吴竞鸿
吕能芳
WU Jing-hong;LV Neng-fang(Anhui Business College of Technology,Wuhu,Anhui 241000,China)
出处
《西昌学院学报（自然科学版）》
2018年第1期59-62,共4页
Journal of Xichang University(Natural Science Edition)
基金
2017年度安徽省人文社科研究一般项目(SKSM201706)
2016年度安徽省人文社科研究一般项目(SKSM201606)
2017年中国商业经济学会职业教育专项研究课题(2017ZSZJZD01)
2016年安徽省高校优秀青年人才支持计划重点项目(gxyqZD2016490)
关键词
SCP范式
市场结构
市场行为
市场绩效
SCP Paradigm
market structure
market behavior
market performance
