摘要
以三部杭州官方城市形象宣传片为例,考察片中所包含的多模态隐喻、转喻,并从呈现方式与互动关系层面着重分析了其中三条主线概念隐喻与四种类型的概念转喻。每部宣传片尽管各有侧重,但通过借助多模态元素所构造的动态认知,从不同角度共同生动地构建起杭州的城市形象。
Taking the three promotion videos of Hangzhou city as examples,this paper examines the multi-modal presentation of met aphor and metonymy,and analyzes the presentation modes and the relationship of the three main conceptual metaphors and the four catego ries of conceptual metonymy in the promos.Although each video focuses on different topics and audiences,a vivid image of Hangzhou city is constructed by multi-modal elements.
作者
王艺臻
WANG Yizhen(School of Arts,Guangxi University for Nationalities,Nanning,Guangxi 530006,China)
出处
《广西科技师范学院学报》
2018年第2期94-97,73,共5页
Journal of Guangxi Science & Technology Normal University
关键词
概念隐喻
概念转喻
多模态呈现
认知构建
城市形象宣传片
cognitive metaphor
cognitive metonymy
multi-modal presentation
cognitive construction
promos of city image
