摘要
有机农产品因其崇尚自然,绿色健康的特性越发得到消费者的青睐。本文从政府、社会、生产、产品、个人五个层面出发,利用WINGS方法对归纳出的15个影响因素进行分析,得到了影响消费者对有机农产品选择意愿的关键因素,从而为我国有机农产品行业的发展贡献力量。
Organic agricultural products are favored by consumers because of their respect for nature and their green and healthy characteristics.Based on the WINGS method,this paper analyzes the 15 factors summarized by five aspects of political,society,production,products and individuals to obtains the key factors that affect consumer's willingness to choose organic products and then contribute to the development of organic agricultural products industry.
作者
孙晶
杨伟明
SUN Jing;YANG Wei-ming(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China)
出处
《价值工程》
2018年第13期73-75,共3页
Value Engineering
关键词
有机农产品
WINGS方法
关键因素
organic agricultural products
Weighted Influence Non-linear Gauge System
the key factors
