摘要
新经济时代,移动互联网技术大力发展,应受众信息消费需求,视频直播新闻应运而生。虽然视频直播新闻反应快速、应用灵活、传播效果明显,但其半传统半移动的报道模式、内容同质、舆论引导难度较大等问题,也极大制约了它的发展。打造优质内容、重视其社交特性、适时掌握媒体话语权,才能促进视频直播新闻快速良性发展。
The mobile Internet technology has developed vigorously,and the demand for the audience’s information has been met in the new economic era.The live news of the video came into being.Although the fast response and flexible application of video live news,the transmission effect is obvious.However,its semi traditional,semi mobile reporting model,content homogeneity,difficulty in guiding public opinion and other issues have greatly restricted its development.To create high quality content,pay attention to its social characteristics and grasp the right to speak in a timely manner can promote the fast and positive development of the live news.
作者
王宏昌
WANG Hong-chang(College of Literature and Journalism,Baoji University of Arts Department of Chinese,Baoji 721013,Shaanxi)
出处
《宝鸡文理学院学报（社会科学版）》
2018年第2期121-124,共4页
Journal of Baoji University of Arts and Sciences：Social Science Edition
