摘要
国家提出加强应用型人才培养的三年多时间里,各地高校陆续向应用技术类高校转型,我校的电子商务专业也正经历着应用型高技术水平人才培养的转型。《网店建设与运营》作为电子商务专业的核心课程,也需要通过教学模式的创新,培养出具有网店建设与管理的理论知识和符合企业技能需求的应用型人才。本文从应用型大学的人才培养要求出发,探讨了应用型大背景下电子商务专业人才培养的内涵,分析了《网店建设与运营》课程的培养目标,进行了创新的课程教学设计。
Since the country proposed to enhance the training of applied talents,colleges and universities have been transforming into applied technology colleges and universities,as well as my school's e-commerce professional.As the core course of e-commerce professional,“online shopconstruction and operation”also needs theinnovation of teaching mode to cultivate the applied talents.Based on the requirements of talentcultivation in applied universities,this paper explores the connotation of applied e-commerce talent,analyzes the training goal of“online shop construction and operation”,and makes innovative teaching design.
作者
陈莎
Chen Sha(Hunan Institute Of Information Technolog)
出处
《教育信息化论坛》
2017年第5期50-52,共3页
Educational Informatization Forum
关键词
应用型大学
网店建设与运营
教学设计
Applied University
Online shop construction and operation
Teaching design
