摘要
[目的/意义]提升智库影响力的最直接、最有效的方法就是要提高智库整体产品影响力,而采取何种策略整合智库相关资源、能力、活动以提升智库整体产品影响力则是一个关键问题。[方法/过程]通过文献研究法分析了智库整体产品概念及构成,智库整体产品可分为核心产品、形式产品、附加产品、心理产品4个层次。在此基础上,结合美国智库整体产品成功运作实践,研究智库整体产品影响力提升策略。[结果/结论]智库产品具有整体性,由不同层次的产品构成,需要采取不同的影响力提升策略。智库应以一体化创新策略为导向,并针对每一层次产品,分别采取细分市场策略、全面形式策略、全面服务策略、整体品牌策略,以提升智库整体产品影响力,进而提升智库影响力。中国智库应在观念上形成智库整体产品影响力提升理念,进行多层次产品的影响力提升策略创新,才能有效地提升影响力。
[Purpose/Significance]Lifting the influence of the whole product of think tanks is the most direct and effective way to lift the think tank influence.The key point to achieve this goal is what kind of tactics to take to integrate the related resource,abilities,activities of think tanks to lift the influence of the whole product of them.[Method/Process]Using literature research method,this paper analyzes the concept and structure of the whole product of think tanks,which consists of four level products,including core product,form product,additional product,and psychological product.Based on the analysis,and combined with the practice of the successful operation of the whole product of American think tanks,the paper studies the tactics of lifting the influence of the whole product of think tanks.[Result/Conclusion]With the nature of integrity,the products of think tanks are made of different levels of products requiring different influence-lifting tactics.With the integration-oriented innovative tactics,think tanks should respectively take market dividing tactics,full form tactics,total service tactics,and the whole brand tactics according to each level product to lift the influence of the whole product of the think tanks,thus at last lift the influence of the think tanks.Chinese think tanks should adopt the idea of lifting the influence of the whole product,take innovative tactics to lift the influence of the multi-layer products to effectively lift their influence,and will witness great progress.
作者
郭宝
卓翔芝
Guo Bao;Zhuo Xiangzhi(School of Management,Huaibei Normal University,Huaibei 235000)
出处
《情报杂志》
CSSCI
北大核心
2018年第10期105-111,133,共8页
Journal of Intelligence
基金
国家社会科学基金一般项目"情报学视野下我国智库运行机制和能力体系建设研究"(编号:15BTQ048)研究成果之一
关键词
智库
智库产品
整体产品
智库影响力
think tanks
the product of think tanks
whole product
think tank influence
