摘要
城市作为对外交往的主体,越来越多地参与到公共外交实践中。北京对外交往走在国内城市前列,城市公共外交功能的实现也呈现出典型的样本特征。本文以北京为个案,分析了北京在实现城市公共外交功能的三方面路径:以"人"为节点促进公众交流,在国际航空、国际旅游、留学生教育、国际语言环境等领域充分调动"人"的因素;以"城"为载体挖掘友城资源,深化交流层次、打造品牌活动、强化对外传播;以"会"为契机发挥主场优势,吸引外国公众来京参与国际活动、国际会议并在其中植入公共外交目标。北京公共外交功能的实现过程中,还存在工作协同性不足、公共外交意识不强、长期吸引力不够等局限。因此,北京应着力促进外交资源协调互动,充分利用友城平台,并提升公共外交意识,从而以城市名片构建具有吸纳力的良好国家形象。
As the subject of foreign exchange,cities are increasingly involved in the practice of public diplomacy.Beijing has been leading the cities in China in terms of developing foreign relations.Its public diplomacy functions also present typical sample features.Taking Beijing as a case,this article analyzes the three routes in which Beijing realizes its public diplomacy function.Firstly,Beijing takes“people”as the node to promote public communication and fully mobilizes the“people”factors in the fields of international aviation,international tourism,international education,and international language environment.Secondly,it uses the“city”as the carrier to dig out the resources of the friendship cities,deepen foreign exchange,create brand activities,and strengthen foreign communication.Thirdly,it takes“meetings”as the opportunities to exploit home advantage,and attract foreign public to come to Beijing and participate in international activities or international conferences,which also pursue public diplomacy goals.In the process of realizing Beijing’s public diplomacy function,there still exist insufficiencies in work cooperation,public diplomacy sense and long-term attractiveness.Therefore,Beijing should focus on promoting the coordination and interaction of diplomatic resources,making full use of the platform of friendship cities,enhancing public diplomacy sense and building long-term external attractiveness.
作者
汪锴
赵鸿燕
Wang Kai;Zhao Hangyan
出处
《区域与全球发展》
2018年第4期55-72,156,157,共20页
Area Studies and Global Development
基金
国家社科基金项目"媒介化公共外交的机制与运用策略研究"(项目批准号:16BXW054)的阶段性成果
关键词
城市外交
公共外交
功能性路径
北京
City Diplomacy
public diplomacy
functional routes
Beijing
