摘要
随着电子产品的普遍应用与科学技术的快速发展,金融行业服务模式发生变化,电子银行以其方便、快捷、成本低的优势,被银行所重视。银行间电子银行业务竞争愈发激烈,银行的电子银行业务面临着机遇与挑战。通过分析大连银行电子银行业务发展现状,总结存在的问题,并针对大连银行电子银行业务创新进行研究,从提升电子银行地位、丰富营销宣传手段、创新电子银行产品三个方面提出解决对策,为大连银行电子银行业务提供创新发展建议。
With the widespread application of electronic products and the rapid development of science and technology,the service mode of the financial industry has changed.With its advantages of convenience,rapidity and low cost,e-banking has been attached great importance by banks.The competition of inter-bank electronic banking is becoming more and more fierce.The electronic banking of banks is facing opportunities and challenges.This paper analyzes the current situation of Dalian Bank's e-banking business,summarizes the existing problems,and studies the innovation of Dalian Bank's e-banking business.It puts forward the countermeasures from three aspects:promoting the status of e-banking,enriching the means of marketing and publicity,and innovating the products of e-banking,so as to provide reference for Dalian Bank's e-banking business.For innovative development proposals.
作者
董美佳
Dong Meijia(Liaoning Institute of Foreign Trade and Economics,Dalian Liaoning 116052)
出处
《北方经贸》
2019年第1期107-110,共4页
Northern Economy and Trade
关键词
大连银行
电子银行
创新发展
产品创新
Bank of Dalian E-banking Innovation-driven development Product innovation
