摘要
支付意愿是影响再制造产品需求的重要因素,考虑这一因素有利于提高再制造市场需求预测精度,促进再制造更好地发展。本文以再制造产品为研究对象,借助效用函数、经济人假设、顾客满意度等理论,利用消费者在产品认知程度、环保认同度、价格接受度等因素构建再制造产品的支付意愿函数,据此建立再制造产品的市场需求预测模型。算例表明产品认知程度、环保认同度、价格接受度等方面的差异影响消费者的支付意愿,从而影响再制造产品的市场需求。
Willingness to pay is an important factor affecting the demand of remanufactured products.Considering this factor will help to improve the prediction accuracy of remanufactured market demand and promote the better development of remanufactured products.Based on the theory of utility function,economic man hypothesis and customer satisfaction,the willingness to pay function of remanufactured products is constructed by the factors of consumers'cognition,environmental protection recognition and price acceptance,and the market demand forecasting model of remanufactured products is established.The results show that the differences of cognition,environmental protection recognition and price acceptance affect consumers'willingness to pay,and affect the market demand of remanufactured products to varying degrees.
作者
周向红
成鹏飞
杨秀丽
郭平
ZHOU Xiang-hong;CHENG Peng-fei;YANG Xiu-li;GUO ping(School of Business, Hunan University of Science and Technology, Xiangtan 411201, Hunan;Hunan Engineering Research Center for intelligent decision making and big data on industrial development, Xiangtan 411201, Hunan)
出处
《商学研究》
2018年第6期80-86,共7页
Commercial Science Research
基金
湖南省哲学社会科学基金项目(16YBQ026
18YBA150
13JD20)
湖南省社会科学成果评审委员会重大项目(XSP2016040508
XSP19ZDA009)
湖南省社会科学成果评审委员会重点项目(XSP18ZDI002)
湖南省教育厅项目(16C0669)
湖南省自然科学基金项目(2018JJ5004
2015JJ4025)
湖南科技大学校级科研项目(E41604
E51623)
关键词
支付意愿差异
再制造产品
市场需求预测
Willingness to pay differences
Remanufactured products
Market demand forecasting
