摘要
基于传统旅游转型与乡村旅游兴起的双重背景,在剖析全域旅游理念及论述全域旅游与乡村旅游间辩证关系的基础上,以全域旅游的视角分析了湖北省大悟县金岭村的旅游现状及发展困境。并针对相关问题,提出了相应的优化策略:从不同空间尺度整合区域资源;运用"旅游+"思维,增强旅游业联动性;做好全时空、全过程、全方位、全民参与、高品质"四全一高"的提升,深化旅游体验;完善旅游配套设施,提升旅游服务承载力;创新旅游营销管理模式,实现可持续发展。
With the traditional tourism transformation and the rise of rural tourism as its research background, and based on an analysis of the concept of global tourism and an investigation of the dialectical relationship between the global tourism and the rural tourism, a research has thus been made, from the perspective of global tourism, on the current situation and development dilemma of Jinling Village in Dawu County, Hubei province. In view of the current problems, a proposal has been made of the corresponding optimization strategies: striving for an integration of regional resources from different spatial scales, and utilization of"tourism +"model so as to enhance tourism linkage; seeking to promote the concept of"Four Comprehensive Plus One High-standard"requirements: strict space-time continuum, whole process, comprehensive dimensions, universal participation and high quality, aimed at an improvement of tourist facilities to enhance tourism service capacity, as well as an innovation of tourism marketing management mode to achieve a sustainable development.
作者
张腾
赵先超
ZHANG Teng;ZHAO Xianchao(College of Urban and Environmental,Hunan University of Technology,Zhuzhou Hunan 412007,China)
出处
《湖南工业大学学报》
2018年第6期70-77,共8页
Journal of Hunan University of Technology
基金
湖南省自然科学基金资助项目(2016JJ3055)
关键词
全域旅游
乡村旅游
策略
金岭村
global tourism
rural tourism
strategy
Jinling Village
