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为什么我们会虚伪?网络时代的诱惑与自我控制 被引量:1

Why We Become Hypocritical? Trade-off between Temptation and Self-control in the Network Age
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摘要 引入社会整体收益与个人效用分别作为规范效用与诱惑效用,并以此构建自我控制模型。研究表明:(1)诱惑效用存在与否决定了第一类虚伪的发生,随时间变化的诱惑效用则触发了第二类虚伪;(2)社会网络发展会导致第一类虚伪的减少和第二类虚伪的增加;但决策者都会更加重视社会整体收益;(3)社会网络发展会扩大虚伪行为的个体间差异,任何决策者在理论上都存在虚伪的可能。本研究基于理性构建了虚伪的解释框架,并且给出了解释框架的检验途径。 A mode of self-control is built based on the introduction of the society interests and individual utility. Studies have shown that:(1)The first class hypocrisy is decided by the temptation utility,whose changes with the time triggers the second class hypocrisy;(2)With the development of social network,the first class hypocrisy can be reduced while the second kind can be increased. But in both cases society interests get more weight in decision-makers;(3)In theory,with enlarged differences in individual hypocrisy caused by the developing social network,being hypocritical is possible for any decision-maker. A rationality framework for hypocrisy is built,whose examining approach is also given.
作者 蒋军锋 崔露露 李孝兵 Jiang Junfeng;Cui Lulu;Li Xiaobing(School of Economics and Management,Xi′an University of Technology,Xi′an 710054,China)
出处 《南开经济研究》 CSSCI 北大核心 2018年第6期36-56,共21页 Nankai Economic Studies
基金 国家自然科学基金(71672143 71403206 71502090) 教育部人文社会科学研究(16YJA630020) 西安市科技计划项目(201805072 RK3SF6)资助
关键词 社会网络 规范效用 诱惑效用 自我控制 决策提前期 Social Network Normal Utility Temptation Utility Self-Control Lead Time of Decision
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