虚拟环境条件下游客道德推脱与文明旅游行为关系分析——以“西虹市”为例被引量：3

Analysis on the Relation between Tourist Moral Disengagement and Civilized Tourism Behavior under Virtual Environment: A Case Study of Xihong City

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摘要游客环境保护行为日益成为旅游研究中的热点,却尚未有从道德推脱角度进行探索。研究借助道德推脱理论和亲环境行为理论构建文明旅游行为的影响模型,解释旅游情景下游客文明旅游行为发生的原因和影响因素。选取2018年7月的热门电影中虚拟城市"西虹市"为案例,采用便利抽样法通过网路调研收集292份有效问卷,通过SPSS 23.0建立道德推脱整体及其八个维度与文明旅游行为的线性关系模型,经分析得出以下结论:(1)游客道德推脱自我感知往往低于实际文明行为(游客道德自我感知往往高于实际文明行为);(2)道德推脱与文明旅游行为存在显著的负向影响;(3)道德推脱八个维度均与文明旅游行为有显著的影响关系,且仅有"道德辩护"和"有利比较"两个方面表现出轻微的负向影响,反映了"人类中心主义"和生态知识缺乏对文明旅游行为的阻碍。研究结论为游客亲环境行为中道德推脱的影响首次提供了实证研究基础,并为道德推脱约束下,如何激发游客实施文明旅游行为、促进旅游地的生态和环境保护提供理论支撑与实践指导。 Tourist environmental protection behavior has increasingly become a hot topic in tourism research,but it has not been explored from the perspective of moral disengagement.Based on the theory of moral disengagement and proenvironmental behavior,this paper constructs an impact model to explain the causes and influencing factors of civilized tourism behavior in specific tourism scenarios.Taking Xihong City,a virtual city in the popular movie in July 2018 as an example,292 valid questionnaires were collected through Internet survey by convenience sampling method,and linear relationship models between the moral disengagement and its eight dimensions and civilized tourism behavior were established by means of SPSS 23.0.Through analysis,the following conclusions were drawn:1)Tourists’selfperception of moral disengagement is often lower than that of actual civilized behavior(Tourists’moral self-perception is often higher than actual civilized behavior);2)Moral disengagement has a significant negative impact on civilized tourism behavior;3)The eight dimensions of moral disengagement have a significant impact on civilized tourism behavior,and only“moral justification”and“advantageous comparison”show a slight negative impact,reflecting that“anthropocentrism”and lacking of ecological knowledge are obstacles to civilized tourism.The conclusion of the study provides an empirical basis for the first time for the impact of moral disengagement on tourists’pro-environment behavior,and provides theoretical support and practical guidance for how to motivate tourists to implement civilized behavior and promote the ecological and environmental protection of tourist destinations under the restraint of moral disengagement.

作者李文明殷程强罗春婷王小莹张腾飞王家霖张玉玲 LI Wenming;YIN Chengqiang;LUO Chunting;WANG Xiaoying;ZHANG Tengfei;WANG Jialin;ZHANG Yuling(School of Tourism and Urban Management,Jiangxi University of Finance and Economics,Nanchang 330013,Jiangxi,China;Guangzhou Institute of Geography,Guangzhou 510070,Guangdong,China)

机构地区江西财经大学旅游与城市管理学院广州地理研究所

出处《中南林业科技大学学报（社会科学版）》 2019年第1期76-80,95,共6页 Journal of Central South University of Forestry & Technology（Social Sciences）

基金国家自然科学基金项目"地方依恋视角下的国内游客亲环境行为特征驱动因素及影响机理研究"(41661034) "顾及生计因素的生态敏感型旅游地居民环境行为研究"(41801144) "旅游地的非确指空间人地情感联系:结构发生动因和效应--以‘生态依恋’为例"(41771144) 文化和旅游部成名旅游英才计划项目"游客地方依恋与亲环境影响关系研究--以自然共情和环境教育感知为中介变量"(WMYC20181-054) 江西省教育厅高校人文社会科学研究项目"地方依恋视角下红色旅游地游客亲环境行为的特征驱动因素与影响机理研究"(GL18109) 江西财经大学第十二十三届学生科研课题"道德推脱视角下的国内游客不文明旅游行为特征驱动因素及影响机理"(xskt17317) "江西龙虎山道教文化旅游地游客亲社会行为的影响因素与驱动机理:地方依恋的视角"(xskt18238)

关键词道德推脱文明旅游行为亲环境行为虚拟环境 “西虹市” moral disengagement civilized tourism behavior pro-environmental behavior virtual environment “XihongCity”

分类号 F205 [经济管理—国民经济]