摘要
在移动新媒体环境下新闻传播具有实时快速、双向互动和内容开放性的特点。基于新媒体新闻的特点,有必要树立适用于新媒介环境的高校新闻传播教育观念,建立信息时代的新闻传播教育模式,进行新闻传播教育实效性研究。高校新闻传播教育应以新闻传媒发展和移动新媒体发展为导向,强调价值引领,同时,注重移动新媒体的经济效益和商业功能,在媒体运作机制上,结合计算机教育和新媒体教育方面的专业知识,培养具有综合性的移动新媒体方面知识和较强能力的复合型人才。各级教育部门和高校需要提高对于新闻传播教育的重视力度,结合移动新媒体的发展趋势,提出优化高校新闻传播教育发展的具体构想,时刻把握不断变换的媒介环境,与时俱进,提高移动新媒体环境下高校新闻传播教育的实效性。
In the mobile new media environment,news communication has the characteristics of real-time fast,two-way interaction and content openness.Based on the characteristics of new media news,it is necessary to establish a concept of journalism communication education for colleges and universities that is suitable for the new media environment,establish a news communication education model in the context of the information age,and conduct research on the effectiveness of news communication education.News communication education in colleges and universities should be guided by the development of news media and the development of new mobile media,Emphasis on the leadership of value,and at the same time focus on the economic and commercial functions of mobile new media,in the media operating mechanism,combining expertise in computer education and new media education,developing a comprehensive talent with comprehensive knowledge and strong capabilities in mobile new media.Education departments and universities at all levels need to increase their emphasis on journalism and communication education,combined with the development trend of mobile new media,put forward the specific concept of optimizing the development of journalism communication education in colleges and universities,always grasp the changing media environment,keep up with the times,improve the effectiveness of journalism communication education in colleges and universities under the new mobile media environment.
作者
姚运肖
YAO Yun-xiao(Publicity Department of the Party Committee,Hebei Agricultural University,Baoding Hebei 071001,China)
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2019年第1期169-171,共3页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
河北省党建理论研究课题:新时代高校教师思想政治教育模式与路径研究探索(GXDJ2018B018)
河北农业大学党建理论研究课题:新形势下高校网络舆情引导机制应用研究探索(DJ20170205)
关键词
移动新媒体
高校
新闻传播教育
实效性
mobile new media
colleges and universities
news communication education
effectiveness
