摘要
目的探索色彩这一视觉元素在艺术设计领域的发展路径及应用策略。方法通过对色彩强调的表现力、感染力分析,总结其在人们社会生活中的重要价值,并以此为指引,分析融入艺术设计中的色彩的表现形式及作用,探讨色彩所产生的联想及其不同的象征意义,接着结合实例展开应用路径的探寻,分别以包装设计、广告设计、书籍装帧设计为例,结合不同设计领域的应用原则及方式,对色彩的各个细节和形式变化进行解读,总结设计典型及方法。结论色彩的运用在艺术设计过程中占据着十分重要的位置,其不仅能够对受众的心理形成不同的影响,而且还能带来不同的心理感受,会将这种影响延伸到艺术设计作品中,提升作品的设计品位,增强宣传效果,为艺术设计作品带来更多选择。
The work aims to explore the development path and application strategy of color as a visual element in art design.Through the analysis of color expressiveness and appeal,its important value in people's social life was summarized,and as a guide,the expression forms and functions of color integrated into the art design were analyzed.The association with color and its different symbolic significance were discussed.Then,combined with examples,the exploration of application paths was carried out.Respectively with packaging design,advertising design and book binding design as an example,combined with the application principle and way in different design fields,every detail of color and form change were interpreted,and the typical design and methods were summarized.The use of color in art design process occupies an important position.It can not only have different influences on the formation of audience psychology,but also bring different psychological feelings.Such influences will be extended to the art design works,improve the works design taste,strengthen the effect of publicity,and bring more choices for art design works.
作者
郭曙光
GUO Shu-guang(Chifeng University,Chifeng 024000,China)
出处
《包装工程》
CAS
北大核心
2019年第4期270-272,共3页
Packaging Engineering
