摘要
基于单一制造商和单一零售商组成的两级供应链,验证了绿色运输背景下经济效应与环境效应同时获得的可行性,为供应链运输模式决策提供理论参考.当绿色运输下零售商和制造商利益发生矛盾时,基于成本分担契约与公平关切理论对博弈双方的协调关系进行研究,设计出完整的、使博弈双方利润均得到帕累托优化的契约模型.最后,运用算例对以上规律进行检验和分析,并提出改进方向.
Based on the two-level supply chain composed of single manufacturer and single retailer,the feasibility of simultaneously obtaining economic and environmental effects under green transport is verified,and a theoretical reference for the selection of supply chain transportation mode is provided.When there is a conflict between the interests of retailers and manufacturers under green transport,the coordination relationship between the two sides of the game is studied based on the cost-sharing contract and fairness concern theory.A complete contract model is designed to make the profits of both sides of the game be Pareto-optimized.Finally,an example is used to test and analyze the above conclusions,and some improvement directions are proposed.
作者
张乐
汪传旭
ZHANG Le;WANG Chuanxu(Economics & Management College,Shanghai Maritime Univeristy,Shanghai 201306,China)
出处
《华中师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2019年第1期103-111,共9页
Journal of Central China Normal University：Natural Sciences
基金
国家自然科学基金项目(71373157)
关键词
消费者绿色偏好
零售商绿色运输决策
成本分担契约
公平关切
green preferences of consumer
green transportation decisions of retailers
cost-sharing contracts
fairness concerns
