摘要
文化和旅游两大产业的相互融合,让文化旅游成为一种现代旅游新趋势。以池州杏花村为例,通过运用ASEB栅格分析法对杏花村文化旅游发展总体情况进行定性评价,从活动、环境、体验和利益这四个方面的优势、劣势、机遇、威胁分别展开分析,并提出加强基础设施建设、提高旅游形象、改变单一经营方式、深度开发旅游产品等发展文化旅游的对策,以促进杏花村文化旅游健康可持续发展。
Cultural tourism has become a new trend of modern tourism because of the integration of the two major industries: culture and tourism. Taking Xinghua village in Chizhou as an example,this paper carries out qualitative evaluation of overall situation in the development of cultural tourism in Xinghua village by using the ASEB grid analysis method,analyzes the advantages,disadvantages,opportunities and threats from the four aspects of activity,environment,experience and benefit. It also proposes measures to strengthen infrastructure construction,enhance tourism image,change single mode of operation,and develop tourism products to increase cultural tourism,so as to promote the healthy and sustainable development of cultural tourism in Xinghua village.
作者
杨李
孙瑞桃
YANG Li;SUN Ruitao(School of Tourism and Geographical Sciences,Yunnan Normal University,Kunming,Yunnan 650500,China)
出处
《中州大学学报》
2019年第1期52-55,共4页
Journal of Zhongzhou University
