摘要
随着时代的发展,微信公众号随之快速地发展,体育舞蹈类微信公众号在快速发展中存在着许多问题。通过定性与定量研究相结合的方法,从平台建设、反馈互动、推送文章类型、信息传播四个方面分析了这些公众号的运营情况,找出存在的问题并提出相应的发展策略,对于提升体育舞蹈运动传播的整体质量,促进体育舞蹈类微信公众号可持续健康发展具有重要的意义。
With the development of the times, WeChat public accounts have also developed with higher speed. Among them, those public accounts for Sports Dance face many problems in the progress of rapid development. Through the combination of qualitative and quantitative research, this study analyzes the operation status of these public numbers from four aspects: platform construction, feedback interaction, type of push articles, and information dissemination, and finds out the existing problems and puts forward corresponding development strategies, and then improves the overall quality of sports dance communication. This is of great significance for promoting sustainable and healthy development for WeChat public accounts for Sports Dance.
作者
成天
文静
李小红
CHENG Tian;WEN Jing;LI Xiao-hong(School of Physical Education and Health of Hangzhou Normal University,Hangzhou 311121,China)
出处
《南京体育学院学报》
2019年第1期25-32,共8页
Journal of Nanjing Sports Institute
关键词
体育舞蹈类微信公众号
运营现状
发展对策
WeChat public accounts for sports dance
operation situation
developing countermeasures
