摘要
通过定性与定量研究相结合的方法,从平台建设、反馈互动、推送文章类型、信息传播4个方面分析了这些公众号的运营情况,找出存在的问题并提出相应的发展策略,进而提升体育舞蹈运动传播的整体质量,促进体育舞蹈微信公众号可持续健康发展。
Through the combination of qualitative and quantitative research, this paper analyses the operation of these subscriptions from 4 aspects: platform construction, feedback interaction, type of push articles and information dissemination, finds out the existing problems and puts forward corresponding development countermeasure, so as to improve the overall quality of sports dance communication and promote the sustainable and healthy development of sports dance Wechat subscription.
作者
成天
文静
李小红
CHENG Tian;WEN Jing;LI Xiaohong(School of Physical Education and Health, Hangzhou Normal University,Hangzhou Zhejiang,310018)
出处
《湖北体育科技》
2019年第2期127-131,共5页
Hubei Sports Science
关键词
体育舞蹈
微信公众号
运营现状
发展对策
sports dance
WeChat subscription
operation situation
development countermeasure
