摘要
应用颠覆性技术进行创新是企业获取价值优势的有效方式。本文采用单案例纵向研究的方法,分析颠覆性技术在酷特智能有限公司不同定制期的应用与价值优势的产生,结合颠覆性技术理论、商业模式创新理论和价值优势理论,从商业模式创新的视角出发,探索企业应用颠覆性技术创造价值优势的过程以及价值优势的演化。研究发现:商业模式创新是企业应用颠覆性技术获取价值优势的关键;商业模式创新的四个关键维度共同作用促进颠覆性技术价值潜力的释放并创造价值优势;颠覆性技术应用促进价值优势改变,且价值优势由经济价值优势向顾客价值优势、伙伴价值优势演变。本文揭示了企业应用颠覆性技术创造价值优势的过程机理,对我国其他企业应用颠覆性技术获得竞争优势有重要的参考价值。
The application of disruptive technology is an effective way for enterprises to gain value advantage, and such kind of application is the decisive factor for enterprises to obtain long-term profitability and survival. But some studies show that disruptive technologies do not necessarily drive enterprises change and enable enterprises to gain value advantage. Therefore, how to apply disruptive technology and release its commercial value has attracted wide attention in research and practice. The existing research on disruptive technology application and value advantage creation mainly has focused on two aspects: The first aspect of research is from the characteristics of disruptive technology, it is pointed out that disruptive technologies would be those technologies that lead to the existing market structure and leading enterprises turbulence, and has new functions and attributes that mainstream technologies does not possess. Therefore, enterprises can create new products or services and gain value advantage by the application of disruptive technologies. The second aspect of research is from the reasons of the failure of disruptive technology application. However, there are some factors that make it impossible for enterprises to gain value advantage by applying disruptive technologies, such as the lack of inertia, ability and management awareness of enterprises. In short, scholars believe that disruptive technology application can create value advantage, but they are not sure how to apply disruptive technology to create value advantage. This paper takes Cutesmart as a case study. The data is collected through interviews and on-site visits. It explores disruptive technology application and value advantage creation in different periods of Cutesmart by using the method of single case longitudinal study. Combining disruptive technology theory, business model innovation theory and value advantage theory, this paper explores the process of creating value advantage and the evolution of value advantage by applying disruptive technology from the perspective of business model innovation. Then, the paper constructs a process model of “Disruptive technology application--Business model innovation--Value advantage”. This paper s findings as follows: first, business model innovation is the key for enterprises to gain value advantage by applying disruptive technology. Through case study, it is found that in different customization stages, Cutesmart can release the value potential of disruptive technology through business model innovation and transform it into value advantage. Second, the application of disruptive technology has the characteristics of stages. Different disruptive technologies have different value potentials. Different disruptive technologies are applied in different stages of Cutesmart development to solve different development problems. Third, the value advantage created by disruptive technology has evolved from economic value advantage to customer value advantage and partner value advantage. At different stages, disruptive technology applications can create different value advantages. Theoretically, the paper reveals the process and mechanism of creating value advantage and evolution of value advantage by applying disruptive technology in enterprises. From the perspective of business model innovation, this paper deconstructs in detail the process of how enterprises use disruptive technology to gain value advantage, and supplements the research in the aforementioned fields. It not only expands the theory of disruptive technology but also provides references for enterprises to apply disruptive technology. Then, the research on disruptive technology application and business model innovation has been deepened. Further clarifying and improving the relationship between disruptive technology and business model innovation, enterprises can use disruptive technology to induce business model innovation, and business model innovation can release the value potentials of disruptive technology, enrich the theory of business model innovation, but also provide a new perspective for future research on disruptive technology application. Finally, it enriches the theory of value advantage. The existing research on value advantage mostly starts from economic value advantage and customer value advantage, and seldom explores partner value advantage. Starting from the process of creating value advantage by using disruptive technology of Cutesmart, this paper reveals the formation process and dynamic evolution of value advantage, which provides a reference for future research on value advantage development.
作者
杨蕙馨
张金艳
YANG Hui-xin;ZHANG Jin-yan(School of Management,Shandong University,Jinan,Shandong,250100,China)
出处
《经济管理》
CSSCI
北大核心
2019年第3期21-37,共17页
Business and Management Journal ( BMJ )
基金
国家"万人计划"哲学社会科学领军人才
教育部创新团队"产业组织与企业成长"项目(IRT_17R67)
山东大学人文社会科学重大研究项目"供给侧结构性改革背景下制造业企业的转型与商业模式创新研究"(17RWZD20)
