摘要
在系统回顾顾客参与及其对新产品创新绩效的影响、顾客创造力及其重要作用文献的基础上,对B2C市场顾客参与影响新产品创新绩效的重要问题进行了深度挖掘。基于B2C市场顾客参与划分为低程度参与和高程度参与两种不同类型的基础上,构建出顾客参与(低程度VS高程度)对新产品创新绩效产生直接影响、通过顾客创造力对新产品创新绩效产生中介影响的框架模型。
Based on a systematic review of customer participation and its impact on the performance of new product innovation,customer creativity and its important role,This paper deeply excavates the important problems of B2C market customer participation which influence the innovation performance of new products.Based on the B2C market customer participation is divided into two different types of low-level participation and high-level participation on the basis of the construction of customer participation(lowlevel VS high-level)has a direct impact on the innovation performance of new products.A framework model for mediating the performance of new product innovation through customer creativity.
作者
张燕
陆惠文
陈同扬
姚山季
ZHANG Yan;LU Hui-wen;CHEN Tong-yang;YAO Shan-ji(School of Economics and Management,Nanjing University of Technology,Nanjing 211816,China)
出处
《经济研究导刊》
2019年第8期24-29,39,共7页
Economic Research Guide
关键词
顾客参与
产品创新
顾客创造力
customer participation
Product Innovation
customer creativity
