摘要
分析了如东县蔬菜产业现状、存在问题及问题产生的原因。在此基础上,提出了如东县蔬菜产业的定位与发展策略,即通过合理规划布局,突出如东特色;实施品牌战略,提高蔬菜产品竞争力;构建蔬菜市场营销网络体系;发展休闲观光农业和举办蔬菜节,扩大影响力等。
This paper analyzed the current situation and existing problems of vegetable industry in Rudong county, and analyzed the causes of these problems. On this basis, it put forward the development orientation and strategy of vegetable industry in this area, namely highlight Rudong's characteristics with reasonable layout;improving the competitiveness of vegetable products by implementing brand strategy;building a vegetable marketing network system;developing leisure and sightseeing agriculture anf holding vegetable festivals, expanding influence and other strategies, in order to develop high quality of vegetable industry.
作者
王玲玉
韩益飞
潘国云
陈名蔚
WANG Ling-yu;HAN Yi-fei;PAN Guo-yun;CHEN Ming-wei(Rudong County Sericulture Guidance Station,Nantong 226400,China;Rudong County HorticulturalTechnology Promotion Station,Nantong 226400,China)
出处
《中国果菜》
2019年第2期47-52,共6页
China Fruit & Vegetable
关键词
如东县
蔬菜
产业现状
发展对策
Rudong county
vegetable
industry status
development countermeasures
