IP的“误区”与跨媒介叙事被引量：4

导出

摘要本文将从IP这一文化关键词切入,探讨IP概念认知与资本实践的双重"误区",并指出IP从热投资向冷思考转变背后的原因。"IP3.0时代""跨媒介叙事""泛娱乐"等概念的出现,是对IP误区的矫正,文化产业应以IP为核心,打造文本、媒介与受众之间多维度、立体式的跨媒介叙事生态圈。在此基础上,笔者提出了电影故事思维的转向问题,"故事世界"的构筑与"粉丝文化"的研究为当前的中国电影创作提供了想象的空间与合理的体系。

作者李侃

机构地区北京师范大学

出处《电影新作》北大核心 2018年第5期34-38,共5页 New Films

关键词 IP3.0时代跨媒介叙事泛娱乐粉丝文化

分类号 J943 [艺术—电影电视艺术]

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参考文献5

1尹鸿,王旭东,陈洪伟,冯斯亮.IP转换兴起的原因、现状及未来发展趋势[J].当代电影,2015(9):22-29. 被引量：193
2程武,李清.IP热潮的背后与泛娱乐思维下的未来电影[J].当代电影,2015(9):17-22. 被引量：85
3尚必武.叙事学研究的新发展--戴维·赫尔曼访谈录[J].外国文学,2009(5):97-105. 被引量：78
4道格拉斯·布朗(著),谭雅·克里兹温斯卡(著),范倍(译).电影-游戏与游戏-电影:走向一种跨媒介的美学[J].电影艺术,2011(3):100-107. 被引量：36
5玛丽-劳拉·瑞安,杨晓霖.文本、世界、故事:作为认知和本体概念的故事世界[J].叙事（中国版）,2015(1):32-42. 被引量：38

二级参考文献22

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