摘要
本文基于网络零售的演进历程以及与零售业态变迁理论的耦合视角,考察了网络零售的演进规律,得出如下结论:网络零售呈现出不断进化、扩展、丰富的演进过程,总体可划分为萌芽、兴起、爆发、整合及升华五个阶段,每个阶段各具特点;网络零售业态演进与零售轮理论、真空地带理论、新零售轮理论、零售手风琴理论、零售生命周期理论、环境理论等传统零售业态变迁理论具有耦合之处,但同时又展现出自身特征;"新零售"下线上线下与物流深度融合是网络零售(零售业)发展的基本趋势,"新零售"驱动供应链变革与重构,催生"新制造"等是需要进一步研究的重要问题。
Based on the evolution of online retail and the coupling perspective with retail business change theory,this paper investigates the evolution law of online retail. Conclusions are as follows: firstly,online retail experiences a continuous evolution,expansion and enrichment process,which can be divided into five stages: germination,rise,explosion,integration and sublimation. Each stage has its own characteristics. Secondly,the evolution of online retail formats is coupled with traditional theories of retail formats such as retail wheel theory,vacuum zone theory,new retail wheel theory,retail accordion theory,retail life cycle theory and environmental theory,and so on. But at the same time it shows its own characteristics. Thirdly,the deep integration of offline,online and logistics is the basic trend of the development of online retail. The"new retail"drives the reform and reconstruction of supply chain and promotes the emergence of"new manufacturing",which is an important issue that needs further study.
作者
王宝义
桑惠云
WANG Bao-yi;SANG Hui-yun(School of Traffic and Logistics Engineering, Shandong Jiaotong University, Jinan 250357, China)
出处
《重庆工商大学学报（社会科学版）》
2019年第3期47-55,共9页
Journal of Chongqing Technology and Business University：Social Science Edition
基金
教育部人文社会科学研究项目(18YJC790155)"‘新零售’背景下线上线下与物流的协同机制研究"
山东交通学院博士科研启动基金项目
山东交通学院"1251"人才培育工程项目
山东交通学院"攀登计划"重点科研创新团队资助项目
关键词
新零售
网络零售
电子商务
新制造
new retail
online retail
e-commerce
new-manufacture
