摘要
经济发展的新常态下,民俗类非遗的发展面临着各种困境,使得其文化生存的土壤严重减缩。黄梅木偶戏的发展也受到文化生态环境改变、工艺与表演技巧丧失及市场经济等因素的制约。通过对黄梅木偶戏内涵与艺术形态及制约因素的分析和思考,并基于数媒语境从数字化传播、动漫化发展、微信公众互动及实效APP等方面进行探讨,为民俗类非遗的创新传播提供可行路径。
Under the new normal of economic development, the development of folk intangible cultural heritage is faced with various difficulties, which gradually reduces the soil for its cultural survival. The development of huangmei puppet show is also restricted by the change of cultural ecological environment, the loss of craft and performance skills and market economy. Based on the analysis and thinking of the connotation, artistic form and restrictive factors of huangmei puppet show, and based on the context of digital media, this paper discusses digital communication, animation development, WeChat public interaction, practical APP and other aspects, so as to provide practical and feasible paths for the innovative development of folk intangible cultural heritage.
作者
葛芳
GE Fang(School of Art and Media, Anhui University, Hefei, Anhui 230011,China)
出处
《通化师范学院学报》
2019年第5期8-13,共6页
Journal of Tonghua Normal University
基金
安徽省哲学社会科学规划项目“数字媒体视域下黄梅木偶戏创新与发展研究”(AHSKY2016D82)
关键词
数媒视域
黄梅木偶戏
民俗类非遗
数字化传播
digital media vision
Huangmei puppet show
folk intangible cultural heritage
digital communication
