摘要
随着智慧旅游的发展和游客对乡村旅游体验需求的不断提高,如何加快长沙乡村智慧旅游发展,成为长沙市政府、旅游部门和旅游企业面临的共同问题。目前长沙乡村智慧旅游发展中存在基础设施薄弱、智慧公共服务平台体系不完善、乡村旅游信息介绍零散、乡村旅游企业营销手段落后、网络营销力度较弱等问题。为了提升乡村游客体验质量,推动长沙乡村智慧旅游的发展,长沙应完善基础设施建设、加快智慧公共服务平台体系建设、加强网络营销活动、重视乡村智慧旅游宣传。
With the development of wisdom tourism and the increasing demand of tourists for rural tourism experience, how to speed up the development of rural wisdom tourism in Changsha has become a common problem faced by Changsha municipal government, tourism departments and tourism enterprises. The existing problems of the rural wisdom tourism development in Changsha are as follows: the poor infrastructure,imperfect system of wisdom public service platform, scattered introduction of rural tourism, single marketing means of rural tourism enterprises, weak network marketing efforts and the neglect of wisdom tourism publicity, and so on. In order to improve the quality of rural tourists and promote the development of rural wisdom tourism in Changsha, it is necessary to improve infrastructure construction, speed up the construction of wisdom public service platform, strengthen network marketing activities and attach importance to the publicity of rural wisdom tourism.
作者
胡湘菊
HU Xiangju(Changsha University, Changsha Hunan 410022, China)
出处
《长沙大学学报》
2019年第3期15-18,共4页
Journal of Changsha University
基金
长沙市科技局一般项目"长沙乡村旅游智慧化发展研究"
编号:K1705106
湖南省高校科技创新团队项目"湖湘文化与区域旅游产业开发"
文件号:湘教通[2014]207号
湖南省教育厅一般项目"长沙县域旅游经济差异及其机理研究"
编号:13C1089
关键词
长沙
乡村智慧旅游
发展瓶颈
Changsha
rural wisdom tourism
development bottleneck
