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我国生鲜电商发展现状及趋势研究 被引量:8

Research on the Development Status and Trend of Fresh E-commerce in China
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摘要 随着物流系统在城市的普及和人们对生鲜产品的需求与日俱增,生鲜冷链物流发展速度迅猛。消费者收入水平及消费理念的更新也促使冷链物流终端渠道——生鲜电商迅速崛起。通过分析生鲜电子商务的发展历程、发展现状及分类,挖掘不同类型生鲜电商的发展优势,并结合目前生鲜电商的特点,分析其未来发展趋势,指出生鲜电商发展的关键是确保供应链的高效率运转。利用资本使生鲜产品快速流转,生鲜电商将在未来有更好的发展。 With the popularization of logistics systems in cities and the increasing demand for fresh products,the development of fresh cold chain logistics is fast. The update of consumer income level and consumption concept has also promoted the rapid rise of cold chain logistics terminal channels-fresh e-commerce. By analyzing the development history,development status and classification of fresh e-commerce,mining the development advantages of different types of fresh e-commerce,and combining the characteristics of current fresh e-commerce,analyzing its future development trend,pointing out the key of fresh e-commerce development is to ensure efficient operation of the supply chain. Using capital to make fresh products flow quickly,fresh e-commerce will have better development in the future.
作者 于露 YU Lu(Hua Shang International Enigneering Co.,Ltd.,Beijing 100069,China)
出处 《物流工程与管理》 2019年第5期113-115,共3页 Logistics Engineering and Management
关键词 冷链物流 终端渠道 生鲜电商 供应链 cold chain logistics terminal channel fresh e-commerce supply chain
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