摘要
在市场经济发展迅速的今天,消费者在完成消费的过程中,更追求支付方式的灵活性、线上线下随时切换的新型购物方式。面对实体零售需要店租、人工成本的不断上涨,智能售货架的出现在帮助消费者追求购物体验灵活性方面起着引领作用。智能售货架以其独有的展示功能充分显示出产品的相关信息:将产品按照具体的使用性能、生产日期、保质期、用法、功效等产品特点借助电子显示屏展示在消费者面前,同时可以电子比对相关产品,同销售额的其他产品性价比等信息。从而计算如何提高产品的销售与市场信息的同向对比与市场价值分布函数,将产品信息与销售之间的联系做到细化。商品的销售通过后台大数据对比,消费者对商品某一部分的重复查询次数从而筛选出适合消费者消费的最优商品加入货架,利用商品与商品之间的优胜劣汰和纵向比较,将筛选出的商品利用电子显示屏幕传送至终端服务器,终端服务器将进行智能化大数据比对,间接完成了商品优化和销售利益最大化。接下来我们将从目前市场情况、实现途径以及盈利模式的分析对其进行详细论述。
Today, with the rapid development of market economy, consumers pursue the flexibility of payment mode and the new shopping mode of switching between online and offline at any time in the process of completing consumption. In the face of the rising demand for store rent and labor costs in physical retail, the emergence of smart vending shelves plays a leading role in helping consumers pursue the flexibility of shopping experience. The intelligent vending stand fully displays the relevant information of the product with its unique display function: the product is displayed in front of consumers with the help of electronic display screen according to the specific use performance, production date, shelf life, usage, efficacy and other product characteristics. At the same time, we can compare the performance-to-price ratio of related products and other products with sales volume electronically. In order to calculate how to improve the product sales and market information in the same direction and market value distribution function, the relationship between product information and sales will be refined. The sale of goods is compared with big data in the background, and consumers repeatedly query a certain part of the goods in order to select the best goods suitable for consumer consumption to join the shelves, and make use of the survival of advantages and vertical comparison between goods and commodities. The selected goods are transmitted to the terminal server by electronic display screen, and the terminal server will carry out intelligent big data comparison, which indirectly completes the commodity optimization and sales benefit maximization. Thus, we will discuss it in detail from the analysis of the current market situation, the way to achieve it and the profit model.
出处
《科技创新与应用》
2019年第18期36-37,共2页
Technology Innovation and Application
基金
省级大学生创新创业训练计划项目“智能售货架”(编号:201810205070)
关键词
智能
售货
货架
价签
intelligence
sales
shelves
price tags
