摘要
随着经济、技术发展,隐蔽性更强、合作更紧密的“链条式制假”导致假货危害越来越大,治理越来越难。本文基于多维博弈视角分析表明,相关主体的“风险—收益”权衡与行为扭曲以及监管的“洼地”、“套利”效应,加剧了逆向选择和道德风险。故而,应立足全局、全链条,形成“政府主导、企业协力、社会参与、技术赋能”的共同治理生态体系,加强知识产权保护,逐步消除假货供需的生存土壤。尤其应进一步提高制售假的违法成本、追究知假买假者的差别化的经济或法律责任,同时,更注重统筹协调与平台自治功能。
With the development of economy and technology,“chain counterfeiting”,which is more concealed and involves more close cooperation than counterfeiting in the past,leads to increasingly great harm of fake goods and increasingly difficult governance.Based on multidimensional game analysis,this paper shows that relevant entities’“risk-return”tradeoff and behavioral distortion as well as regulatory“trap”and“arbitrage”effects have made adverse selection more widespread and moral hazards more serious.Therefore,a“government-led,enterprise-assisted,society-participated,and technology-empowered’multi-governance ecological system should be formed based on the the overall situation and the whole chain.The system should strengthen the protection of intellectual property rights and gradually remove the living soil for the supply and demand of fake goods.In particular,the illegal cost of counterfeiters should be further increased,and the differentiated economic or legal responsibilities of those who know certain goods are fake but still buy them should be held accountable.Meanwhile,overall planning and coordination as well as E-commerce platform autonomy should be strengthened.
作者
吉富星
张玲
Ji Fuxing;Zhang Ling
出处
《中国社会科学院研究生院学报》
CSSCI
北大核心
2019年第3期65-76,共12页
Journal of Graduate School of Chinese Academy of Social Sciences
关键词
假货
博弈
选择
共同治理
fake goods
game
choice
joint governance
