摘要
通过案例探究新形态广告创意形式表达的设计思路。从新形态广告的创意传达与新形态广告的创意形式两个方面提出了新形态广告的设计思路。归纳提炼出新形态广告的多种创意形式设计思路。生活中新形态广告的设计思路可以沿着本文所提形式举一反三,设计出更多创意的新形态广告。
To explore the design ideas of creative forms of advertising through case study.The creative communication of the new form advertisement and the creative form of the new form advertisement put forward the design idea of the new form advertisement.Summarize and refine various creative form design ideas of new form advertising.The design idea of the new form advertisement in life can be along the form proposed in this paper and design more creative new forms of advertising.
出处
《设计》
2019年第10期130-131,共2页
Design
关键词
新形态广告
创意设计
非常态设计
New forms of advertising
Creative design
Yet design
