摘要
"互联网+"时代的到来,对非遗保护和文创产业发展具有重要意义。我国非物质文化遗产数量名列世界第一,具有不可估量的无形价值。诸如湖南木偶艺术等优秀的非遗资源,不仅是中国的民族记忆,更是世界的宝贵财富,然而其传承却普遍面临着比较严重的困境。立足新时代,基于"互联网+"的产业新需求,通过个性化定制、数字化转型、智能化包装、VR/AR技术应用等创新手段,可以为非物质文化遗产传承探索一条文化创意产业发展之路,让文创产品讲述中国故事,让中国非遗享誉全球。
The arrival of the internet plus" era is of great significance to the protection of intangible cultural heritage and the development of cultural and creative industries.The Chinese intangible cultural heritage ranks first in the world and has inestimable intangible value.Outstanding non-legacy resources such as Hunan puppet art are not only the national memory of China,but also the precious wealth of the world.However,their inheritance is generally faced with relatively serious difficulties.Against the background of new era and the new needs of the internet plus" industry,we can explore a way to develop cultural and creative industries for the protection and inheritance of puppet in Hunan Province through personalized customization,digital transformation,intelligent packaging,VR/AR technology application and other innovative means,in which the cultural and creative products can tell the Chinese story,and let Chinese intangible cultural heritage be known around the world.
作者
刘文良
谢佳林
LIU Wenliang;XIE Jialin(School of Packaging Design & Art,Hunan University of Technology,Zhuzhou,Hunan 412007)
出处
《扬州大学学报（人文社会科学版）》
2019年第3期88-95,共8页
Journal of Yangzhou University(Humanities and Social Sciences Edition)
基金
国家社科基金项目“后现代语境下的生态设计艺术研究”(12FYS010)
湖南省普通高校教学改革项目“高校设计类专业‘创客教育’双螺旋模式建构研究”(湘教通[2016]400号)
湖南省社会科学成果评审委员会项目“湖湘地域文化遗产资源的设计价值与可持续设计策略研究”(XSP17YBZZ029)
关键词
互联网+
文创
非遗
创新性发展
internet plus
intangible cultural heritage
cultural and creative industries
innovative development
