摘要
阐述了“互联网+”背景下农产品网络营销现状,分析了农产品网络营销存在的问题,进而给出了相关对策:细分目标市场,精确定位客户;强化品牌建设,以文化塑造品牌;优化物流配送,提升顾客满意度;树立绿色农产品营销观。
In this paper,the current situation of network marketing of agricultural products under the background of “Internet+” was expounded,the problems existing in the network marketing of agricultural products were analyzed,and then some relevant countermeasures were given:dividing the target market, accurately locate customers;strengthening brand building, shape brands with culture;optimizing logistics distribution, improve customer satisfaction;establishing a marketing concept of green agricultural products.
作者
邹群
ZOU Qun(Anhui Audit Vocational College,Hefei,Anhui230601)
出处
《安徽农业科学》
CAS
2019年第12期231-232,235,共3页
Journal of Anhui Agricultural Sciences
基金
安徽省《高等职业教育创新发展行动计划(2015—2018)》省级骨干专业市场营销专业建设项目(XM-01-283)
关键词
农产品
“互联网+”
网络营销
Agriculture products
“Internet +”
Network marketing
