摘要
传统药市是人们在长期历史实践过程中创造的能满足医药需求并弥补当地商品交换不足的文化体。随着现代化发展,传统药市的传承和发展面临诸多问题,迫切需要得到重视和保护。分析了云南文山传统药市的基本现状,并结合当地特色与优势,从全域旅游视域下,提出了传统药市保护和发展的几点策略:①系统开展民族医药调查;②加强服务设施配套与管理;③发挥"旅游+"功能;④培养各型技能人才;⑤进行全媒营销宣传。
Traditional herb market was a kind of cultural form created by people in the course of long-term historical practice,which could meet the needs of medicine and made up for the shortage of local commodity exchange. With the development of modernization,the inheritance and development of traditional herb market became more and more fragile,so the market needed urgent attention and protection. This paper deeply analyzed the basic status of Wenshan traditional herb market,and put forward some strategies for its conservation and development from the perspective of comprehensive tourism,combining with local characteristics and advantages. These strategies were as follows:①Carrying out ethnic medicine survey.②Strengthening the matching and management of tourism service facilities.③Giving full play to the"tourism plus" function.④Training various types of skilled personnel.⑤Carrying out all-media marketing propaganda.
作者
张子龙
吴茂力
夏梅梅
ZHANG Zi - long;WU Mao - li;XIA Mei - mei(School of Chinese Materia,Beijing University of Chinese Medicine,Beijing 102488,China;Sichuan Institute of Atomic Energy,Chengdu 610101,China)
出处
《资源开发与市场》
CAS
2019年第7期973-978,共6页
Resource Development & Market
基金
教育部人文社会科学研究规划基金项目“西南边疆少数民族地区传统药市变迁研究——以文山壮族苗族自治州为例”(编号:17YJA850014)
关键词
传统药市
文山
全域旅游
民族医药
民族文化
保护和发展
traditional herb market
Wenshan
comprehensive tourism
ethnic medicine
ethnic culture
conservation and development
