摘要
According to the list of beauty & personal care brand operation results announced by Tmall in April, OLAY ranked first in terms of beauty categoty, and L’Oreal and SK-II entered the Top 10 while no any Korean cosmetic brands appeared. Specifically, OLAY, L'Oreal Paris, SK-II, Estée Lauder, Shiseido, Lanc?me, Maybelline, Chioture, Meiking and Chando were the TOP 10 brands. According to the survey's results in China, it is not that optimistic in terms of the sales of Korean cosmetics in Tmall apart from those in duty-free store and department stores.