摘要
旅游发展不可避免会对旅游社区和社区利益主体产生影响,社区因类型、利益主体、经济水平等差异,所受旅游影响是不相同的,利益主体是社区旅游发展感知的主体,对社区的满意度影响着社区旅游发展.论文以景区型社区(宏村)和旅游服务型社区(汤口)为案例研究区,运用问卷调查法,分别对居民、旅游从业人员、旅游个体经营户、政府机关人员进行样本收集,运用SPSS统计分析、多元回归分析进行通径分析,探究不同社区不同利益主体关于社区满意度的影响因素.研究表明:1)宏村、汤口两地的利益主体均在追求经济因素,但景区型社区宏村比服务型社区汤口更加关注社区社会和社区环境因素.2)宏村、汤口居民主要关注经济利益,其中最重要的影响因素是就业机会和收入增加;旅游从业人员和旅游个体经营户在关注经济利益的同时,会注重本地社会文化和环境,但宏村比汤口具有更强的社区认同感和文化认同感;政府机关人员主要关注社区社会文化和环境.3)社区类型、利益主体诉求、旅游收入来源和旅游经济发展水平的差异是影响汤口、宏村不同利益主体拥有不同满意度影响因素的主要因素.
Tourism development will inevitably have an impact on tourism communities and community stakeholders.Communities are affected differently by tourism due to different types, interest subjects and economic levels.Interest subjects are the subjects of community tourism development perception, their satisfaction with the community affects the development of community tourism.This paper takes scenic area community (Hongcun) and tourism service community (Tangkou) as the case study area.By means of questionnaire survey, samples were collected from residents, tourism practitioners, individual tourism businesses and government officials.SPSS statistical analysis and multiple regression analysis are used for path analysis to explore the influencing factors of different interest subjects in different communities on community satisfaction.The research shows that: 1)The interest subjects of both Hongcun and Tangkou are pursuing economic interests, but the scenic community of hongcun pays more attention to the community culture and community environment factors than the service community of tangkou.2)Hongcun and Tangkou residents mainly focus on economic interests, among which the most important influencing factors are employment opportunities and income increase.Tourism practitioners and individual tourism operators pay attention to local social culture and environment while focusing on economic interests. However, Hongcun has a stronger sense of community identity and cultural identity than Tangkou.Government officials are mainly concerned with the social culture and environment of the community.3)Different community types, appeals of interest subjects, sources of tourism income and levels of tourism economic development are the main factors influencing the different satisfaction degree of different interest subjects in Tangkou and Hongcun.
作者
杨万明
王群
YANG Wanming;WANG Qun(School of Geography and Tourism, Anhui Normal University, Wuhu 241002, China)
出处
《南阳师范学院学报》
CAS
2019年第4期24-31,共8页
Journal of Nanyang Normal University
基金
国家自然科学面上基金(41671136)
安徽省哲学社会科学规划项目(AHSKY2016D23)
关键词
旅游地
利益主体
利益诉求
社区满意度
tourism destination
stakeholders
interests
community satisfaction
