摘要
针对生鲜电商“最后一公里”配送模式较多,建立了生鲜电商平台与配送主体之间关于生鲜“最后一公里”配送模式选择的演化博弈模型并求解,最后通过重要影响因素分析得到众包服务水平及奖励越高,两种模式下平台收益之差越大;众包配送准备成本越小,第三方或自营配送调整成本越高。因此,系统越倾向于选择众包配送模式。
The "last mile" distribution links to many distribution modes. The evolutionary game model for the selection of fresh food "last kilometer" distribution mode between the e-commerce platform for fresh food and the distribution subjects has been established. Through the analysis of important influencing factors, it is concluded that the higher the level of crowdsourcing service and reward, the greater the difference between the two modes of platform revenue, the lower the preparation cost of crowdsourcing distribution, and the higher the adjustment cost of third-party or self-owned distribution, the more inclined the system is to choose the crowdsourcing distribution mode.
作者
赵伶珊
庄小云
杨露
Zhao Lingshan;Zhuang Xiaoyun;Yang Lu(Department of Logistics Engineering, Anhui Xinhua University, Hefei, Anhui 230088, China)
出处
《黑龙江工业学院学报（综合版）》
2019年第7期69-74,共6页
Journal of Heilongjiang University of Technology(Comprehensive Edition)
基金
安徽新华学院校级人文社科项目“基于博弈论的生鲜电商配送模式研究”(编号:2017rw010)
安徽省教育厅社科研究重点项目“智慧物流时代下安徽省生鲜农产品冷链物流体系构建研究”(编号:SK2018A0655)
安徽省质量工程项目“物流实验实训中心”(编号:2016sxzx017)
关键词
生鲜电商
配送模式
演化博弈
众包配送
最后一公里
e-commerce for fresh food
distribution model
evolutionary game
crowdsourcing distribution
last mile
