摘要
顶岗实习是高职院校人才培养过程中的一个重要环节,是要达到学校与企业的零距离对接,培养学生的技术应用能力和综合职业能力。市场营销专业顶岗实习相对分散,实习过程管理难度相当大,如何加强过程管理,关系着顶岗实习的质量,毕业生的就业前途,影响着高职人才的培养质量。
Internship is an important part of the process of talent cultivation in higher vocational colleges. Internship helps students to cultivate their technical application ability and comprehensive vocational ability,and achieve zero distance connection between schools and enterprises. Marketing professional interships is relatively scattered,and the internship process management is quite difficult. How to strengthen the process management is related to the quality of internship,and the employment prospects of graduates,and affects the quality of talents training in higher vocational colleges.
作者
曲世卓
QU Shizhuo(Qiqihar University, Qiqihar 161005 , China)
出处
《职业技术》
2019年第8期33-36,共4页
Vocational Technology
关键词
顶岗实习
过程管理
对策及措施
internship
process management
countermeasure and measure
