摘要
高知女性作为社会知识精英,在大众媒体的形象建构中反而成了"第三性",影响并宰制着高知女性群体的日常生活。本文主要探讨大众媒体中的话语生产、运作对高知女性形象的建构,研究发现"受难""另类"话语是大众媒体生产的主要话语,再现了高知女性群体弱势/愚昧、另类/犯错的媒介形象;大众媒体场域下的话语运作实践,推动着高知女性与社会群体的分化,重塑了"第三性"的社会性别秩序。
As the elite group of the society,the highly educated women,depicted as the"third gender",are heavily impacted by the mass media.This paper discusses how the discourse production and operation of mass media construct the image of highly educated women.The research finds that"suffering"and"distinction"are the main discourses produced by the mass media,reproducing an image that is vulnerable/ignorant,distinctive/blundering for the highly educated women.The discourse of mass media promotes the differentiation of highly educated women and other social groups,and reshapes the social gender order for"the third gender".
出处
《传媒观察》
2019年第7期72-79,共8页
Media Observer
基金
教育部人文社会科学重点研究基地重大项目“新媒体环境下中国媒体新闻传播创新研究”(项目编号:16JJD860003)的阶段性成果
关键词
高知女性
媒介形象
社会性别秩序
highly educated women
media image
social gender order
