摘要
越来越多的供应商开始在传统零售渠道的基础上经营自己的直销渠道,也就是所谓的双渠道供应链。本文考虑的是由一个供应商和一个零售商组成的双渠道供应链,供应商是理性决策者,而零售商具有公正性偏好。构建了考虑零售商公正性的双渠道供应链模型,并且在纳什均衡博弈下得出最优解,分析零售商公正性对供应链效益的影响。零售商的公正性会导致零售价格的增加,而对直销价格没有影响。另外,零售商的公正性会降低供应链的整体绩效。为了协调考虑零售商公正性的双渠道供应链,对传统的收益共享契约进行改进,并最终实现了供应链的完全协调。
More and more suppliers begin to operate their own direct sales channels on the basis of traditional retail channels, which is the so-called dual-channel supply chain. This article considers a dual-channel supply chain consisting of a supplier and a retailer. The supplier is a rational decision maker and the retailer has a fairness preference. A dual-channel supply chain model considering the fairness of retailers is constructed, and the optimal solution is obtained under the Nash equilibrium game to analyze the impact of retailer equity on the benefit of supply chain. The fairness of the retailer leads to an increase in the retail price without affecting the direct selling price. In addition, the fairness of retailers reduces the overall performance of the supply chain. In order to coordinate the dual-channel supply chain that considers the fairness of retailers, the traditional revenue-sharing contract is improved and finally the complete coordination of the supply chain is realized.
作者
顾玉磊
赵博选
高扬
GU Yu-lei;ZHAO Bo-xuan;GAO Yang(Chang 'an University Automobile Institute, Xi 'an 710054 China)
出处
《自动化技术与应用》
2019年第6期54-58,共5页
Techniques of Automation and Applications
基金
中央高校基本科研业务费资助项目(编号300102229107)
中央高校基本科研业务费资助项目(编号300102228402)
中央高校基本科研业务费资助项目(编号300102228113)
中央高校基本科研业务费资助项目(编号300102239105)
现代城市多模式综合交通诱导与规划(编号310822172204)
关键词
供应链
双渠道
公正性
定价决策
收益共享契约
supply chain
dual channel
fairness
pricing decision
revenue sharing contract
