摘要
各行各业都充斥着第三方评论,网络环境下,企业、消费者以及投资者可以实时获得商品评论。本文从评论时间、评论效价、企业广告花费三个方面讨论第三方评论通过企业效价对企业价值的间接影响以及广告花费对企业价值的直接影响和间接影响,并得到若干管理启示。
Now, all trades are full of the third-party reviews. Under the environment of network, consumers and enterprises can get commodity reviews quickly. The indirect influence of third-party reviews though enterprise’s valence and the direct and indirect influence of advertisement cost is discussed with enterprise value from three aspects: reviewing time, reviewing price and advertising cost on corporate value and some management inspiration is given.
作者
李玉鹏
LI Yu-peng(School of Economic and Management,Nanjing Tech University,Nanjing 211816,China)
出处
《价值工程》
2019年第21期60-63,共4页
Value Engineering
关键词
第三方评论
评论时间
评论效价
广告花费
企业价值
the third-party comment
comment time
comment valence
advertisement cost
enterprise value
