摘要
从仪式感的概念出发,归纳出仪式感的品质感与独享性、秩序性与完整性、符号化与象征性三方面特性。阐述汽车设计中对仪式感的需求和作用,提出通过造型语言和细节品质提高品牌价值,通过秩序性要素或程序进行引导或约束,通过符号化元素提供情感体验等强化汽车仪式感的设计方法。
Starting from the concept of the sense of ritual, it incorporates the features of the sense of ritual into the sense of quality and independence, order and integrity, symbolization and symbolism. After explaining the demand and function of the sense of ritual in automobile design, it proposes a design method that enhances the brand value through modeling language and detail quality, guides or constrains through order elements or programs, and provides emotional experience through symbolic elements.
作者
冯逸轩
FENG Yi-Xuan(Wuhan University of Technology,Wuhan 432000)
出处
《数码设计》
2019年第3期157-160,163,共5页
Peak Data Science
关键词
仪式感
汽车设计
情感体验
sense of ritual
automobile design
emotional experience
