摘要
"一带一路"是新时代中国积极尝试与探索全球新的治理模式与合作模式的体现。这一战略致力于促进各地区互联互通,旨在通过优化资源配置,促进经济要素有序自由流动。抓住当前战略机遇期,有利于统摄民族地区传统体育文化资源与旅游资源,通过调整要素分配,推动产业升级融合,提升我国民族地区旅游业竞争力,形成有规模的旅游品牌系统,对于我国民族地区产业品牌建设具有史无前例、深远持久的影响。在此以民族传统体育的传承与旅游品牌建设发展融合为研究重点,探讨将民族传统体育文化要素纳入到旅游品牌建设的可行性,并讨论了民族传统体育与旅游品牌的共商共享共建机理、效应,以期为战略机遇期二者融合提供理论支持。在厘清二者的共商共享共建机制的基础上,立足于目前发展现状与问题,提出建议与对策,力图提升民族传统体育与旅游产业的核心竞争力。
"One Belt And One Road" is the embodiment of China’s active attempt and exploration of new global governance mode and cooperation mode in the new era.The strategy is aimed at promoting regional connectivity and promoting the orderly and free flow of economic factors by optimizing resource allocation. Seize the strategic opportunity period, is advantageous to the ideas of national traditional sports culture resources and tourism resources, by adjusting the distribution of elements, promote industrial upgrading, promote the competitiveness of the tourism in national regions, formed a scale system of tourism brand, for our country industry brand building in national regions has unprecedented profound and lasting impact.Based on the traditional ethnic sports heritage and tourism brand construction and development of fusion as a research focus,to explore the national traditional sports culture elements into the feasibility of the tourism brand construction, and discusses the national traditional sports and discuss sharing build mechanism, the effect of tourism brand, in order to provide theory support for the period of strategic opportunities both fusion.On the basis of clarifying the mechanism of consultation, sharing and joint construction, based on the current development status and problems, this paper puts forward Suggestions and countermeasures to improve the core competitiveness of traditional national sports and tourism industry.
作者
包希哲
蔡增亮
胡永芳
BAO Xi-zhe;CAI Zeng-liang;Hu Yong-fang(Guangzhou Medical University, Guangzhou, Guangdong 511436, China;Shanghai University of Traditional Chinese Medicine, Shanghai 201203, China)
出处
《贵州民族研究》
CSSCI
北大核心
2019年第5期173-176,共4页
Guizhou Ethnic Studies
关键词
"一带一路"
融合发展
民族传统体育
体育产业
品牌传播
"One Belt And One Road"
integrated development
National traditional sports
sports industry
brand communication
