摘要
信息图是新媒体常用的吸引读者的手段。本文通过介绍信息图的概念以及信息图与可视化的区别,论述了图书馆利用其开展服务的优势;举例说明了信息图在知识普及、数据解读、揭示逻辑、传递价值等场景中的应用;建议图书馆建立自有数据的保存和利用机制,重视可视化营销,在新媒体宣传中融入知识服务,促进图书馆联盟协同创作,以及注重信息图的叙事性和文案的表达、规避常见的信息图设计缺陷。信息图作为信息萃取和精华提炼的有效方式,以视觉化的表达语言吸引读者、展现形象、传播知识,将成为图书馆提高服务水平的手段之一。
Infographic is commonly used by new media to attract readers. Advantages of library service are discussed in the paper by introducing the concept of infographic and the differences between infographic and visualization. Cases of infographic application in education,data interpretation, logic revelation and value transmission are illustrated. It is suggested that libraries should establish data storage mechanism,attach importance to visual marketing, integrate knowledge service into new media publicity, promote library alliance collaboration, focus on narrative and copywriting of infographic, and avoid common defects of infographic design. As an effective way of information extraction and refinement, infographic will improve library service level by attracting readers, showing image, spreading knowledge with visual expression language.
作者
丁玉东
韩雪飞
许子媛
Ding Yudong;Han Xuefei;Xu Ziyuan
出处
《图书馆建设》
CSSCI
北大核心
2019年第4期121-126,共6页
Library Development
基金
河北省社会科学基金项目“‘双一流’建设背景下的高校图书馆学科服务联盟模式研究”成果之一,项目编号:HB17TQ018
关键词
图书馆
信息图
可视化
Library
Infographic
Visualization
