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自媒体时代电商短视频和直播的优劣势分析与研究 被引量:7

Analysis and Research on the Advantages and Disadvantages of Short Videos and Live Broadcast of E-commerce in the Era of We-media
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摘要 时代发展速度的不断加快,科技水平的不断提升,使得智能手机以及平板电脑等智能设备也逐渐成为人们生活中不可或缺的重要内容,其既含有一定的优势,同时也具有很大的弊端和问题。对此,本文对自媒体时代电商短视频和直播的优势和劣势进行分析,明确发展特点,合理制定发展对策。 Due to the accelerating development of the times and the continuous improvement of the level of science and technology,smart devices such as smart phones and tablet PCs have gradually become an indispensable important content in people's lives.They have both advantages and disadvantages.In this regard,this paper analyzes the advantages and disadvantages of e-commerce short videos and live broadcast in the era of we-media,clarifies the development characteristics,and rationally formulates the development countermeasures.
作者 李承蔚 Li Chengwei
出处 《科教文汇》 2019年第23期191-192,共2页 Journal of Science and Education
关键词 自媒体 电商 短视频 优劣势 we-media e-commerce short videos advantages and disadvantages
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