摘要
在"产品包邮"策略下,考虑电商平台服务水平以及物流成本的影响,构建了分散决策和联合决策的电商供应链运作模型,研究了最优决策并设计了"佣金联合物流价格"协调机制,最后采用数值算例证明了结论.研究表明:1)分散决策下,销售价格随佣金和物流成本的增加而增加;服务水平随佣金的增加而提升,但与物流成本的变化无关;物流费用随佣金的增加而减少,随物流成本的增加而增加;制造商以及物流运营商的利润随佣金和物流成本的增加而减少;电商平台的利润随佣金的增加而增加,随物流成本的增加而减少.2)联合决策下,销售价格和服务水平与佣金的变化无关;但是销售价格随物流成本的增加而增加;服务水平随物流成本的增加而下降.3)联合决策是系统最优的一种运行模式,与分散模式相比,产品销售价格较低,电商平台的服务水平较高,电商供应链系统的总利润较高.借助设计的"佣金联合物流价格"协调机制可以实现这种模式.
In this paper,we consider the influences of platform’s service-level and logistic cost with "free shipping" strategy,and construct E-commerce supply chain models of centralized decision-making and decentralized decision-making.Then we discuss the optimal decisionmaking process and design a coordination mechanism of"commission and logistic price".Finally,numerical examples are used to prove the conclusions.The results show that:1)In the decentralized model,the sales price increases with the growth of both commission and logistic cost,and the service-level is positively correlated with commission but uncorrelated with logistic cost.For the logistic price,it increases with the growth of logistic cost and decreases with the commission increasing.At the same time,the profits of the manufacturer and logistic enterprise decrease with the growth of commission and logistic cost.The profit of the platform increases with th e commission’s growth but decreases with the logistic cost increasing.2)In the centralized model,the sales price and service-level are uncorrelated with commission.However,the sa les price has positive and the service-level has negative correlations with the growth of logistic cost.3)The centralized model is the optimal operation mode of E-business supply chain system.Compared with decentralized model,the sales price is lower,but the service-level and the total profit of supply chain system are higher.Furthermore,the supply chain system can be coordinated through the mechanism of "commission and logistic price" designed in this paper.
作者
王晓迪
王玉燕
于兆青
梁佳平
WANG Xiao-di;WANG Yu-yan;YU Zhao-qing;LIANG Jia-ping(School of Business Administration, Shandong University of Finance and Economics, Jinan 250014, China;School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China)
出处
《数学的实践与认识》
北大核心
2019年第14期10-22,共13页
Mathematics in Practice and Theory
基金
国家自然科学基金(71501111)
山东省软科学重点项目(2016RZB01049,2017RZB01054)
山东省软科学计划项目(2018RKB01383)
山东省高校人文社科研究计划资助经费项目(J16YF06)
关键词
电商供应链
产品包邮
电商平台
e-commerce supply chain
free shipping
e-commerce platform
